Whip smart. Results obsessed. Vertically challenged.

Three things typically occur when people start working with Julie Gavrilis:
1) they look down on her (height is over-rated)
2) they comment on her infectious laugh
3) they grow so comfortable that they start calling her      “Jules”
Hence, a business name was born.

For over two decades, Jules has worked in corporate, agency, non-profit and entrepreneurial environments. This unique background, paired with a bias toward genuine results, keeps her in constant demand. Professional highlights include:

  • As Principal of Jules Marketing Communications, she has partnered directly with senior management to strategize and execute major milestone and growth initiatives. This includes significant brand activation programs for TravelSmith and Performance Bicycle, the launches of WD-40 BIKE, Itrim US, Focus Bicycles USA and Active Sports Clubs, content strategy for FocusVision, and strategic reorganizations for Temple University and Advanced Sports, Inc.

  • As Vice President of Business & Brand Strategy for Finch Brands, she served as a senior strategist and trusted executive counselor. She piloted landmark brand strategy initiatives for Performance Bicycle, Lansinoh, Temple University and others. These programs led to enhanced market presence, a greater understanding of core consumers and increased business opportunities.

  • As Editor-in-Chief for TravelSmith, she directed branding and creative programs across all consumer retail channels. She initiated a comprehensive re-work of creative execution, which resulted in vastly improved creative output and product merchandising. She also co-led a pivotal strategic research initiative aimed at re-focusing brand positioning, identity, consumer architecture, product direction and creative presentation, which helped position the company for corporate acquisition.

  • She co-founded and directed the world’s first all-women’s professional mountain bike team. This team set new standards for sponsorship marketing, won multiple world and national championships and earned a coveted Olympic Team spot.

  • She was instrumental in the creation of a collaborative communications strategy for World Vision, Habitat for Humanity and Menlo Park Presbyterian Church. This unique effort mobilized thousands of people to serve others in meaningful, far-reaching ways.

  • Her first book, “Joe and the Pigeon”, was published when she was in the 3rd grade (no foolin'). She's been working on her second book ever since.

Having a small stature does have its advantages. Getting in and out of tight spaces is a snap. A nice thing to have in a marketer, no?