About
Whip smart. Results obsessed. Vertically challenged.*
Three things typically occur when people start working with Julie Gavrilis:
1
They look down on her.
(Height is over-rated.)
2
They comment on her infectious laugh.
3
They grow so comfortable that they start calling her “Jules”.
(Hence, a business name was born.)
For three decades, Jules has worked in corporate, agency, non-profit and entrepreneurial environments. This unique background, paired with a bias toward genuine results, keeps her in constant demand.
Professional highlights include:
- As Principal of Jules Marketing Communications, she has partnered directly with her clients' senior management teams to strategize and execute major milestone and growth initiatives. This includes pivotal brand activation and launch programs, brand and content strategy, creative execution and strategic reorganizations. Her ability to integrate, understand and collaborate with various levels of an organization has allowed her to gather insights that drive results. From global enterprises to small non-profits, and everything in-between, she has delivered meaningful outcomes to her clients.
- As Vice President of Business & Brand Strategy for Finch Brands, she served as a senior strategist and trusted executive counselor. She piloted landmark brand strategy initiatives for Performance Bicycle, Lansinoh, Temple University and others. These programs led to enhanced market presence, a greater understanding of core consumers and increased business opportunities.
- As Editor-in-Chief for TravelSmith, she directed branding and creative programs across all consumer retail channels. She initiated a comprehensive re-work of creative execution, which resulted in vastly improved creative output and product merchandising. She also co-led a pivotal strategic research initiative aimed at re-focusing brand positioning, identity, consumer architecture, product direction and creative presentation, which helped position the company for corporate acquisition.
- She co-founded and directed the world’s first all-women’s professional mountain bike team. This team set new standards for sponsorship marketing, won multiple world and national championships and earned a coveted Olympic Team spot.
- She was instrumental in the creation of a collaborative communications strategy for World Vision, Habitat for Humanity and Menlo Park Presbyterian Church. This unique effort mobilized thousands of people to serve others in meaningful, far-reaching ways.
- Her first book, “Joe and the Pigeon”, was published when she was in the 3rd grade (no foolin'). She's been working on her second book ever since. Read full bio
